MCGOWAN
GRETCHEN
CA GRAPHIC &
PACKAGE DESIGNER
ABOUT GRETCHENGretchen McGowan is a California-based graphic designer specializing in logo and package design. She holds a Bachelor of Fine Arts from the Milwaukee Institute of Art & Design. With over 18 years of experience in the creative industry, Gretchen has spent the past 12 years successfully managing her own graphic design business.
Package Design
Brand & Identity Design
Print Design
PHILOSOPHYI believe that great design goes beyond aesthetics; it’s about telling a meaningful story and creating a connection. Whether it's a logo or package design, my goal is to craft visuals that are both visually striking and purposeful, balancing creativity with strategic intent. I value simplicity, authenticity, and innovation, and strive to collaborate closely with clients to bring their vision to life in a way that resonates with their audience.
Services
Ready to tell your story? Browse available services, then book a free consultation. Let’s create together.
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Creating logos, color schemes, typography, and visual elements that define your company's identity.
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Designing packaging for products ensuring it’s functional, visually appealing, and aligned with your brand’s identity.
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Designing materials intended for physical printing, like brochures, posters, magazines, business cards, and packaging.
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Designing ads for print, billboards, online, or broadcast media, often with a focus on eye-catching visuals and clear messaging to drive sales or awareness.
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Creating layouts for magazines, books, newspapers, and other publications, focusing on readability, structure, and visual appeal.
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Designing graphics and visuals for physical spaces, like signage, wayfinding systems, and installations for retail of offices.
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Designing the layout, visual appearance, and user experience (UX) of websites, including responsive designs that work across various devices.
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The art of arranging type to make written language visually appealing, often focusing on font choice, spacing, and overall composition.
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Overseeing the production of printed materials, ensuring designs are properly prepared for print, color-matched, and produced correctly.
"To me, great design is about solving the puzzle—where form and function come together seamlessly."
Gretchen McGowan • Graphic Designer